Kuba Nowak
Experimentation Loop - Test and Learn process by Kuba Nowak
When it comes to growth and conversion rate optimization, there's one topic that's been a hot potato lately: Experimentation....
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Companies I've Helped
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About Me
Hi I'm Kuba, and I always start with WHY.
My WHY?
It's all about growth, especially the product-led kind. Growth is what gets me out of bed in the morning (well, that and the smell of coffee ☕).
I'm laser-focused on building strategic and sustainable growth machines where Acquisition, Retention, and Monetization are the heart and soul of Marketing and Product while Experimentation, User Insights, and Data are leveraged in the decision-making process. 📈💡
I work as a Product Growth & Experimentation Manager with start-ups (post PMF) & scale-ups across multiple business models to help them achieve sustainable and strategic growth.
As a PLG expert, I also provide 1:1 mentoring for entrepreneurs, growth marketers, and product managers.
How Can I Help You
Empowering Product-Led Growth with Proven Expertise
Navigating the intricate world of Product-Led Growth?
My experiences from working with companies of all shapes and sizes have instilled in me a deep understanding of PLG intricacies, at different company stages.
Having collaborated with product leaders and mentors from industry giants like LinkedIn, Google, Peleton, and Optimizely, I’ve fine-tuned a blend of strategies and insights ready to supercharge your product's growth trajectory. Let’s partner up and craft a product experience that's both irresistible and sustainably growth-focused. 🚀🎯
Home: Services
GROWTH STRATEGY
I'll help you understand how your product grows, where growth is constrained, and plan growth initiatives that are deeply embedded with your company
GROWTH MODEL
Consisting of Growth Loops appropriate for your product and fueled with user research and scientific method for experimentation to better know your users and their problems
USER RESEARCH DEEP DIVES
Conducting thorough user interviews, surveys, and usability tests to gain actionable insights and refine product strategies
PRODUCT-LED GROWTH
Transform your product into its own best growth engine. Let's tap into strategies that make your product so compelling users can't resist but share, engage, and return
DATA-DRIVEN INSIGHTS
Harnessing the power of qualitative and quantitative data to steer your product towards impactful decisions and growth
GROWTH TEAM SETUP
Helping you make the first steps in setting up a growth team and transferring the knowledge to help them kick-start
PRODUCT STRATEGY
From ideation to launch and beyond, craft a holistic roadmap that not only delivers a fantastic user experience but also drives growth at every touchpoint
EXPERIMENTATION PROCESS
Only scalable and repeatable process will help you make better decisions and grow over and over again with the help of comprehensive A/B testing
PRODUCT MANAGEMENT
End-to-end assistance, from product ideation to post-launch strategies, ensuring a seamless user experience and sustained growth
What They Say About Me
Partners, clients, employees, peers
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